Camellia

Our brief was to develop a visual identity for Camellia, a venture curating traditional Bengali gastronomical experiences. The design process involved a collaborative dialogue with the clients, exploring the natural proportions of the camellia flower itself to visually express the uniqueness and refinement of their concept. The logo has been developed from the principles of golden ratio and fibonacci series. The final outcome reflects Camellia’s ethos- something to be discovered, not demanded.